For local businesses, online reviews are like modern-day word of mouth. And when it comes to reviews, Google is the most important place to have them. Positive Google reviews not only build trust with potential customers but also improve your Google Maps ranking and increase visibility in local searches.
But here’s the challenge: most happy customers won’t leave a review unless you ask. So, how can you get more Google reviews without being pushy? There are 5 simple but effective strategies to get more Google reviews for your businesses.
1. Ask at the Right Time
The key to get a good review is about timing. Timing is everything, and the best time to ask for a review is right after a positive customer experience, meaning when they’re most satisfied and likely to share their feedback. When asking if they are satisfied with your product or service, be aware of their body language, which shows the truth about their emotion. Simply getting the answer like “it’s ok., it’s good., it’s alright.” is not enough. For example, the good times to ask for a review are after a meal in your restaurant, when a client leaves your salon looking great, or once a customer has successfully used your service. A dentist can ask patients for a quick review as they check out at the front desk.
2. Make It Super Easy
Just like others, we find it very annoying to write a few words as review to a business that we get its service from. Thus, the best way to get more reviews is to make it super easy for our customers to leave the review. If customers have to search for your business online to leave a review, many won’t bother. Make it so effortless through such means as: share your Google review link via email or text, add a QR code on receipts, menus, or flyers, or post the link on your website and social media. As a bonus tip, you can generate your unique Google review link directly from your Google Business Profile.
3. Ask in Person With a Smile
When it comes to bother your customers for reviews, politeness is utterly important. A simple personal request works best with very polite attitude. Train your staff to politely ask customers for feedback at the right moment. The polite phrases may sound like, “We’d really appreciate it if you could share your experience on Google.”, “Your feedback helps us grow and serve you better.” It’s important to note that asking direct personal requests works much better than, for example, sending an email or using an automated message. A warm, genuine request gets you more positive reviews.
4. Use Follow-Up Messages
Never rely on one-time requests to get reviews. Some customers may feel good at home and be willing to leave the positive reviews, for example, after receiving positive results from your products or services at home. If your business collects customer information like email or phone numbers, you can send gentle reminders like a thank-you email with your Google review link, a Telegram/SMS follow-up after the service, automated reminders in your booking system, etc. Remember to keep it friendly and short. Never spam your customers to get reviews. Doing so may get you bad reviews instead.
5. Reward With Appreciation (Not Bribes)
Google prefers genuine reviews and some sort of positive reviews by bots or bribing customers may get your listing penalized by decreasing ranking in Google search. Google doesn’t allow businesses to pay for reviews or offer discounts in exchange for them. The better way you can do is to show appreciation for the reviews by replying to every review – thanking happy customers and professionally handle criticism, sharing great reviews on social media to highlight your customers, letting your team know when they receive positive mentions – it boosts staff morale too. When customers see that you value reviews, they’re more likely to leave one.
Conclusion
Getting more Google reviews doesn’t have to be complicated. By asking at the right time, making the process simple, and showing appreciation, your business can steadily build a strong online reputation. Over time, those reviews will not only boost your credibility but also help new customers find and trust your business.
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